Smart solutions in an international market

He has a background as an electro-technician, and has also specialized in management and marketing at the Norwegian School of Economics and Business Administration in Bergen. Brunborg also has international experience, both as a head of international companies in Norway, and one Norwegian company abroad.

In November 2007 the Bergen born Brunborg returned to the western parts, after a three- year stay in Belgium. His wife, who heads South Norway European Office in Brussels, is now commuting between Haugesund and Brussels. The Belgian capital is the hub of the EU, where a large number of Norwegian companies, organizations, regions, news media, and governmental bodies are present.  There are around two thousand Norwegian nationals in Belgium, and they have their own association. This gave Bjørn Brunborg plenty to do, since he on top of his job also attended to his commission as leader of the Norwegian association in Belgium.
– Three years in Brussels – centrally located in Europe, has given me a very good network. Moreover, from a marketing point of view, it’s stimulating to see how sales and marketing is done abroad. Experience from international companies and living a few years in an international environment do something to you, he says.
Staying away from rainy western Norway for a few years has not only changed his international perspective, but has done wonders to his golf handicap, too. Back on Norwegian golf links he can boast a decent 19.1, but his focus from now on will nevertheless be on sale and marketing of Imenco at home and abroad.
With around 30 years of experience within sale and marketing he sees great future possibilities for Imenco. A lot of our efforts will revolve on building up Imenco as a brand.
– Imenco has already done a lot of good work to work up the market. We now aim to attract more attention to what we are doing, becoming more visible, both regionally, nationally and internationally.  Through branding and active marketing we shall strengthen the company’s position as a significant player within our business segments, Brunborg emphasizes.
Imenco will to a larger extent appear with a market-oriented profile, where the customer is put first.
– For the present year our target is a turnover of NOK 148 millions.
– Half of this will derive from business area Lifting and Handling, while Subsea, Helicopter Refuelling, Surveillance and Engineering will stand for the other half of the sales budget. We are operating in a global market, where competence, quality and experience are important concepts. With almost 30 years of experience Imenco possesses maritime/offshore know-how that is highly respected abroad.  As the oil and gas activities are moving into deeper waters, amongst other in arctic areas, and off Africa, America, and China, ”smart solutions” from Imenco will be more in demand. This is what we are known for, and the explanation is that our organization has some of the best engineers in the business, Brunborg concludes.